The Brief

To transform Fletchers’ digital presence into a strategic lead generation engine aligned with core business objectives.

WHAT WE HAVE DONE (TO DATE)

Still a work in progress: We commenced the partnership mid-way through 2025 with an in-depth digital audit of their current social channels which led to a comprehensive strategy to deliver targeted and valuable content that differs from competitors. This approach shifts from general Real Estate posting to a people-centric, educational framework that builds genuine audience connection and trust.

The strategy includes platform optimisation across Instagram, Facebook, LinkedIn, and Meta Ads.

KEYS TO SUCCESS

• Development of social media templates that rolled out across the network to maintain brand consistency for all agents and agencies

• All design and messaging come from one source - Kennedy

• Policing of social content to maintain the brand

• Full audit of ALL digital channels to advise on best practise for lead generation and client nurturing

• A worts and all report on what is really happening behind the screen to inform the business on how to better structure their marketing budget

• Producing owned content to showcase the people of Fletchers and their local knowledge