VAANYARD®
The BRIEF
Take this established brand from wholesale-focused to a powerhouse direct to consumer online retailer.
WHAT WE HAVE DONE (TO DATE)
In 2020 we executed their first content shoot during the pandemic lockdowns. Fast forward to 2026, we’re now their CMO and marketing execution dream team. Working extremely closely with co-founders Paul and Lee, Anna has taken the reigns of their marketing and is driving the brand towards a global expansion.
Where we always start with a full diagnosis of the brand and all its channels, we kicked off with a strong strategy led by a deep understanding of where the brand exists, and where it needs to go. Executing the full production of a content shoot that will act as the foundation of re-launching the brand and getting the attention from key target personas. We are also rolling out a social media take over and website restructure that will provide exceptional customer experiences globally, as well as a customer retention program that will nurture existing and new customers who join the VAANYARD® community.
KEYS TO SUCCESS
Trust from the founders and their unwavering belief in our knowledge
Collaboration on all areas of the business and marketing
Clear creative direction from founders
Launching on new social channels to increase audience reach
Design and develop comprehensive automated email flows
The Outcomes
Stay tuned… We’re just getting started.
