The Brief

To achieve retail distribution in major chains, generate qualified stockist leads, and build brand awareness among culturally-aware, affluent consumers who prioritise quality over quantity. Utilising a strategy of "cultural integration over interruption," aiming to become a preferred choice for discerning consumers.

WHAT WE DID

From our first strategy session, the founder partnership was cemented. We got him. Like, really got him. Never before has he said that an external team understood the brand and its purpose. After pulling together a solid framework from which we need to build, we got to it. Building out social media content that engaged and informed. Rolling out consistent social media messaging that aligned with the brand direction and ethos.

After a full digital audit, we re-worked the website to ensure stockists were easily located and for the consumer to be able to purchase offline when the need for a beverage arose. We updated all the email marketing automated flows to be aligned with the brand and its tone of voice. We even supported the founder with out of home media designs and event sponsorship opportunities. This is a brand that needed to exist offline as much as it needed online to amplify it.

KEYS TO SUCCESS

• A founder who knew his brand inside and out, and a product that backed it up

• Clear brand messaging used across all channels to maintain consistency

• Digital audit to uncover where the brand was leaking conversion opportunities